Web Broker is a breakthrough in e-business integration.
It provides a comprehensive, open architecture that brings
unprecedented power and simplicity to consumer-to-business
(B2C) integration. Even more importantly, it provides
extraordinary capabilities for managing and controlling
the B2C run-time environment.
Mercator Web Broker, customers are able to consolidate
and streamline all electronic-based customer interfaces
and business processes. For example, all customer order
entry - whether through a Web browser, kiosk, fat client,
or through a CRM, call center, or point-of-sale application
- can be integrated with the back-office through a single
point of control. Interface definitions and business rules
can be shared across the entire process, dramatically
reducing the cost to manage and maintain multiple order
Web Broker also simplifies Web-enablement of existing
systems, supporting full mapping between XML documents
and existing applications without programming. This accelerates
the unlocking of corporate information and exposing it
to Web applications, and the rapid implementation of browser-based
updates to databases and data warehouses.